In this session from the NSCA’s 2015 Training for Hockey Clinic, Joe Maher from the University of Michigan covers the process of developing an annual plan for a collegiate ice hockey year. It will cover the benefits and results of an annual plan, and how it relates to long-term athletic development for a collegiate ice hockey player.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Coach Joe Kenn, MA, CSCS,*D, RSCC spoke at the NSCA's 2012 National Conference about how to choose the correct exercises and develop a comprehensive daily plan.

Identify methods of prioritization and individualization within the training week plans to make training specific for individual athletes within the team setting. In this session from the NSCA’s 2016 National Conference, Ashley Jones explains how to design effective week plans for each of three major phases of a training year, and describes the format and content of key training areas of speed, strength, and fitness within each training phase.

This excerpt briefly explains the steps to create a resistance training plan for endurance athletes.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This excerpt from the book Developing Endurance, published by Human Kinetics, presents a sample 5K training plan for runners.

When integrating resistance training, endurance athletes must ensure that the sessions or workouts are sequenced in the context of the overall workload. Giving careful thought to these factors when designing the training plan will increase the chances of success.

Courteney Benjamin and Yasuki Sekiguchi, from the Korey Stringer Institute, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about preventing sudden death in the heat and how coaches can plan ahead, create, and respond with an emergency action plan. Find the Korey Stringer Institute on Twitter: @K_S_Institute | Find Scott on Instagram: @coachcaulfield

In this first of a five-part series, Rachel Balkovec—the first female strength and conditioning coach in the history of professional baseball—provides an overview of her journey and how she got into professional baseball. This video starts with her recruitment by the University of New Mexico and includes her journeys to the Dominican Republic.