There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

While pharmaceutical treatment is complex, dynamic, and important for optimal glycemic control, exercise clearly plays a critical, but often overlooked, role in the overall treatment plan for patients with T2D or those at risk of developing it.

The purpose of this article is to identify and discuss some barriers and benefits of training initiatives among professional firefighters.

This article aims to provide a good understanding of sleep health and the way it affects high performance populations.

Carmen Colomer, Director of Sport Science for the Philadelphia 76ers National Basketball Association (NBA) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about translating numbers into actions. Topics under discussion include periodizing athlete’s recovery in the NBA and how learning to code can help with data analysis and application. Find Carmen on Twitter: @CarmenColomer1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Acceleration and maximal velocity are two factors that are key for any position in football and can determine success in many situations out on the field. This article will review several aspects of sprint mechanics and training to enhance linear (straight-ahead) speed for football players.

Exercise is an underutilized therapy for the treatment of cognitive diseases such as Alzheimer’s disease and depression. While exercise shows more promise for the prevention, rather than the treatment, of Alzheimer’s disease, exercise therapy compares favorably to the most common treatments of depression (psychotherapy and antidepressants).

An evidence-based movement assessment could hold Marines accountable for mobility and stability by systematically assessing movement patterns. This article (part three of a four-part series) explains one way that this could be accomplished.

This article is the ninth in a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

Monitoring training load is essential for determining if athletes are adapting positively or negatively to their training program. This article goes over the various measurement metrics and includes recommendations to monitor training load for football athletes.