Successful performance in sport is a multifactorial process that includes a blend of technical, tactical, physiological, biomechanical, and psychological features interacting together to result in the desired performance outcome. The strength and conditioning (S&C) program, depending on the sport, can support performance by influencing the physiological and biomechanical components through direct and indirect avenues of impact. Performance planning to achieve identified objectives is typically a long-term process, ranging from a year in seasonal professional team sports to a four-year Olympic cycle. It is critical to develop and implement key strategic processes to ensure that the S&C program effectively supports performance at major competitions. Furthermore, it is essential to have clarity for the role of S&C within the overall sports training program. Having a clear approach to deconstructing and understanding performance from a human performance perspective, showing how and where the impact on performance can be made, and objectively demonstrating the contribution to performance variables is vital. The current article uses the author’s experience of working across a range of Olympic and professional sports to articulate a process for strategic planning and managing S&C support from a technical perspective. Examples from various sports have been used to illustrate critical strategic processes.