When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

Learn the path towards working as a National Basketball Association (NBA) strength and conditioning coach, from coaching veteran Jesse Wright. Wright is a former President of the National Basketball Strength and Conditioning Association (NBSCA), and talks about how being a part of this group with fellow NBA coaches has improved advocacy and representation for strength and conditioning coaches in the NBA. Wright also shares his research relating to sociology and cultural topics to strength and conditioning. If you missed his presentation at the 2022 NSCA Coaches Conference in San Antonio, TX, Wright recaps this topic as it connects to the coaching experience. Tune in to learn steps towards becoming a more adaptable coach. Connect with Jesse on Instagram at: @jessekwright and on Twitter: @wrightstrength | Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs To learn more about strength and conditioning in the NBA, check out the National Basketball Strength and Conditioning Association (NBSCA). The Intent Is To Grow: A Young Coach Is Guided Along The Path To Becoming A True Professional

This article explores the concept of how lifestyle behaviors encouraged at the high school-level could affect fitness during adulthood, with a focus on both sport and strength and conditioning participation.

This article explains Fartlek training as well as how it can be programmed and individualized for different clients.

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

Static and dynamic conditioning of the core musculature is important in activities of daily living and in sport. This book excerpt includes sample static exercises to strengthen the core muscles responsible for stabilization against, or movement through, the four basic movement patterns.

This excerpt from Developing the Core briefly defines closed- and open-chain exercises and their respective roles in training.