Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

Feeling uneasy about asking for a raise? Discover practical strategies to showcase your worth in strength & conditioning and build a solid case for better pay.

Held annually, NSCA Conferences are an exceptional way to learn the latest research, techniques, and breakthrough performance methods used by top professionals around the world. Learn from the best and grow your network! All of our conferences provide CSCS® and NSCA-CPT® Continuing Education Unit (CEU) opportunities.

Attend a CSCS Exam Prep Clinic and receive a comprehensive review of the knowledge, skills, and abilities required to pass the CSCS certification exam successfully. Qualified industry professionals use their expertise to assist you and will answer your questions in this 2-day clinic. Strive for success – sign up today for this NSCA Exam Prep Clinic!

The All-American Strength and Conditioning Athlete of the Year Award program recognize those collegiate and high school athletes whose athletic accomplishments reflect their dedication to strength training and conditioning.