In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The VO2max test is the most effective measurement of the body’s ability to deliver and use oxygen for producing energy that can be used by the muscles. VO2max (i.e., maximum aerobic power) simply stands for the maximal volume of oxygen that can be used.

Dr. Lonnie Lowery spoke at the NSCA's 2012 National Conference about the value of incorporating omega-3 fatty acids into the nutrition of youth athletes.

Strength and conditioning coaches with knowledge of the exercise principles for youth and the specific demands of basketball can design effective integrative neuromuscular training (INT) programs based on the individual needs of youth athletes.

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

Megan Evans, Assistant Director of Strength and Conditioning for Olympic Sports at Virginia Tech, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the journey from student-athlete to assistant director.

This article focuses on interprofessional collaboration for optimizing athlete return to sport (RTS).