There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
Matthew Nein, Head Sports Performance Coach for Salisbury University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about receiving the NSCA Collegiate Strength Coach of the Year award, personal and program values, and mental toughness.
This excerpt explains the importance of optimal nutritional strategies in conjunction with good sleep hygiene and how that can help mitigate damaging effects of deployment and shift work on performance.
Acceleration is the rate of change in velocity, so this phase of sprinting is critical for changing directions as rapidly and efficiently as possible. Optimal technique for linear sprinting in the acceleration phase involves four factors that maximize stride length and frequency.
CoachesExercise ScienceExercise Techniquespeedagilitystrength and conditioning
The “five Ss” of trainability and performance are critical periods of development that all youth strength and conditioning coaches should consider when creating a training program. Coaches should take advantage of each window to maximize a youth athlete’s potential and help ensure a long athletic career.
CoachesProgram designLTADyouth training guidelinesyouth athletic training
Recent advances in research and human performance programs (HPP) has made it possible to learn more about the tactical athlete while creating enhanced methodologies and implementation. This review draws on the past three years of research focusing on strength and conditioning within military communities, exploring the current themes of research and the implications of future studies.
TSAC FacilitatorsExercise TechniqueProgram designstrength trainingHPPhuman performance programstactical strength and conditioningTSAC