Maura Bergan, Associate Professor of Exercise Science and Sports Studies at Springfield College, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about social media in the exercise science field, key career decisions, and qualities and values that help you as a coach.
In today’s digital era, nutritional information, and misinformation, is readily available for most people by media outlets, social media, and on-line streaming videos. Nutrition is of utmost interest because of its role in health, fitness, weight management, and athletic performance. Because of the public interest and information availability, qualified health care providers and exercise professionals can be an excellent source of evidence-based nutrition counseling for appropriate clients to improve overall health and athletic performance. The goal of this article is to provide a source of practitioner and client evidence-based education regarding nutritional strategies to improve athletic performance
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Kevin Cronin, Head Strength and Conditioning Coach at Colorado College, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his career path, sources of quality information on social media, and the realities of working at a college that has both Division I and Division III sports.
Connor Agnew, Director of Basketball Performance at Appalachian State University, and Scott Caulfield, Director of Strength and Conditioning at Norwich University, joins the NSCA Coaching and Sport Science Program Manager, Eric McMahon on this Gatorade Performance Partner Special Episode, highlighting “The Importance of Mentorship and Mental Health” in strength and conditioning. The discussion emphasizes the need for coaches to cope with adversity and rely on trusted mentors along their professional journey.
Connect with Connor on Instagram: @strengthcoachconnor or Twitter: @CoachConnorSC | Connect with Scott on Instagram: @coachcaulfield or Twitter: @scottcaulfield | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.
Find additional NSCA resources in the areas of mentorship and mental health, you can stream the NSCA Coaching Podcast and select conference sessions on NSCA.tv.
Joe Kenn, Head Strength and Conditioning Coach for the Carolina Panthers, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about… well… a little bit of everything.
CoachesOrganization and AdministrationProfessional Development
Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes.
You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs