There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
Hunter Schurrer, Contracted Human Performance Specialist for Fort Lewis Washington 1st Special Forces Group talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach Schurrer’s experience working with collegiate athletes, his mentors at the beginning of his S&C career, and his transition from D1 athletics to Tactical Strength and Conditioning. Topics under discussion include coaching colligate athletes, transitioning to the tactical setting, and training special forces groups.
Molly Galbraith, Woman-in-Charge at Girls Gone Strong, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the history of bringing Girls Gone Strong to fruition and filling the void of fitness information geared towards women. Topics under discussion include getting involved with the fitness industry and the NSCA, how to better coach women in a fitness setting, and creating educational content to support those who want to learn more.
Find Molly on Instagram: @themollygalbraith or @thegirlsgonestrong
During the rehabilitation process, a client may need therapy outside of the personal trainer’s scope of practice. This article discusses safe and effective modalities that personal trainers can use with clients in the post-rehabilitation phase process.
Personal trainersExercise ScienceProgram designCross EducationMirror TrainingPhantom LimbRehabilitation Process
Strength and conditioning professionals must be proactive in fighting the challenges associated with time constraints and overtraining with their youth athletes. By applying the strategies explained in this article, a strength and conditioning professional can help a youth athlete perform at a high level when it matters the most.
This article discusses the importance of resistance training for older adults and considerations that personal trainers need to be aware of when working with this population.
Personal trainersExercise ScienceProgram designClient Consultation|AssessmentOlder AdultResistance TrainingActivities of Daily LivingPersonal Trainer