As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Vernon Griffith, co-owner of Virginia High Performance and high school strength and conditioning coach, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about opening Virginia High Performance, transitioning from the military to strength and conditioning, and impacting youth athletics.

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.

Learn about the basics of the high school strength and conditioning coach profession: description, responsibilities, qualifications, pay, advantages, and challenges.

The NSCA Long-Term Athletic Development (LTAD) Special Interest Group (SIG) Executive Council Members, Joe Eisenmann, Rick Howard, and Tony Moreno, sit down with the NSCA Coaching Program Manager, Eric McMahon, to discuss LTAD as a framework for the field of strength and conditioning, and the importance of establishing physical literacy in athletes. Find the Long-Term Athletic Development Special Interest Group on Facebook: NSCA Long-Term Athletic Development SIG | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the benefits of an upper body power program for law enforcement officers and how to program this effectively.

This article highlights the key benefits of deadlifts in exercise therapy, addressing the often-overlooked issue of low-back pain in strength and conditioning.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

Acceleration and maximal velocity are two factors that are key for any position in football and can determine success in many situations out on the field. This article will review several aspects of sprint mechanics and training to enhance linear (straight-ahead) speed for football players.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.