The ability to manage the adaptive response, handle accumulated fatigue, and capitalize on the aftereffects established from training is central to the training process.

This excerpt from NSCA's Essentials of Tactical Strength and Conditioning explains the importance of wellness programs for tactical athletes.

This article will focus on three common areas of injuries that occur with ice hockey players and some recommended strategies for the strength and conditioning professional.

The NFL Combine is a week-long evaluation process that allows NFL scouts, coaches, general managers, and owners to get an up-close and personal evaluation of the talent that comprises the given year’s draft class. This is a day-by-day program outline to maximize results and effort for the NFL combine.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

This article presents advice on how personal trainers can step up their digital footprint and be successful in unprecedented times.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.