It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?
Personal trainersOrganization and AdministrationNSCA-CPTsmall businessFitness studio
Brandi Binkley speaks at the 2014 National Conference on The Future of Personal Training. In this first video of the series, Brandi touches on the personal trainer market, stability/longevity, helping trainers find their niche, and client retention.
Personal trainersProfessional DevelopmentPersonal TrainingBusiness ManagementClient RetentionFitness Industry
The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.
Personal trainersOrganization and AdministrationProfessional Developmenthow to succeed as a personal trainerpersonal trainer businesspersonal trainingPersonal trainer
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.
Personal trainersOrganization and AdministrationIndependent ContractorPersonal Training
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
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The purpose of this article is to provide personal trainers reading the strength and conditioning research the knowledge necessary to better understand the statistical data commonly reported in research manuscripts.
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While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainersLegal IssuesProfessional DevelopmentNSCA-CPTpersonal trainingemploymentSocial media
Unfortunately, injuries do occur during exercise, and the legal implications that follow them can be quite significant. Taking small, reasonable precautions at the onset of a new personal trainer-client relationship can stave off significant problems down the road.
Personal trainersOrganization and AdministrationLegal Issueshow to be a personal trainerpersonal traininglegal abilityliability
Unite with our strength and conditioning community at the 2026 NSCA National Conference in New Orleans. Learn hands-on, apply new science, + earn up to 3.0 CEUs
David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.
Personal trainersOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional DevelopmentClientsPersonal TrainingClient Retentionclient Strategies