For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Brent Alvar, PhD, CSCS,*D, RSCC*D, spoke at the NSCA's 2013 Personal Trainer conference on the evidence supporting resistance training for older adults.
In this video from the NSCA's 2013 Personal Trainer Conference, Chad Waterbury discusses how to maximize motor unit recruitment. Chad discusses three ways to recruit more motor units - lift heavy, accelerate sub-maximal loads, and train with high-tension movements.
Developing a truly successful program involves several layers that the personal trainer must address with time, competence, and critical thinking. A thorough and complete initial consultation can ensure that the personal trainer has all the data that they need to design a program that is time-efficient and successful.
Personal trainersProgram designOrganization and AdministrationClient Consultation|Assessment
Brandi Binkley speaks at the 2014 National Conference on The Future of Personal Training. In this first video of the series, Brandi touches on the personal trainer market, stability/longevity, helping trainers find their niche, and client retention.
This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.
Personal trainersClient Consultation|AssessmentProfessional Development