There are five ways that a strength and conditioning position is typically structured in a high school. Each position structure has its own pros and cons that should be evaluated for your specific situation.
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Personal trainersProfessional DevelopmentFitness IndustryPersonal Training BusinessSalesSales Presentation
Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.
Personal trainersProgram designClient Consultation|AssessmentCommunicationPersonal TrainerClient InteractionCoaching Cues
This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.
CoachesExercise ScienceNSCA Coachculturestrength and conditioninghs-coaching
By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Personal trainersProfessional Developmentpersonal trainingpersonal training businessmarketing for personal trainers
Micah Kurtz, Director of Strength and Conditioning at AC Flora High School talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about high school strength and conditioning, and how to break into the field.