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(12 found)

The Importance of the Initial Interview—Establishing Credibility Quickly with a New Potential Client

October 1, 2014

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The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

Personal trainers Organization and Administration Professional Development how to succeed as a personal trainer personal trainer business personal training Personal trainer

How to Promote and Sell Multiple Personal Training Options with Layered Pricing

October 1, 2015

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One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Personal trainers Organization and Administration NSCA-CPT marketing for personal trainers business of personal training personal training

Developing an Educational Culture

April 1, 2016

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Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Personal trainers Organization and Administration fitness center nsca-cpt personal training

The Interaction Between Metabolic Disorders and Personal Trainers

February 1, 2016

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With the current rise in overweight individuals, obesity, prediabetes, and diabetes, the role of qualified personal trainers is absolutely crucial for creating a more active and healthy society.

Personal trainers Nutrition personal training diabetes clients with diabetes personal training become a certified personal trainer become a personal trainer metabolic disorders

The Role of Exercise in Anxiety and Depression: Background and Practical Considerations

June 1, 2017

Article

Evidence suggests a positive relationship between physical activity, exercise, and mental health. Exercise as a treatment modality is now being considered alongside psychotherapeutic and pharmacological approaches, and the role of specifically trained exercise specialists and personal trainers is an important component of the multi-disciplinary team.

Personal trainers Exercise Science PTQ psychology depression

4 Keys to Delivering an Unforgettable Experience

December 3, 2018

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Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

Personal trainers Organization and Administration Professional Development Fitness Industry Personal Training Business

The Strength and Conditioning Professional’s Role in Preventing Falls of Older Adults

June 1, 2017

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This article reviews common risk factors for falls, discusses practical means to assess risks, and proposes training strategies and other avenues aimed at reducing the risk of falling in older adults.

Personal trainers Exercise Science Testing and Evaluation Client Consultation|Assessment Safety Personal trainer fall prevention personal training for the elderly

The Independent Path – Considerations for Career Personal Trainers

April 10, 2020

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This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.

Personal trainers Professional Development Personal Trainer Managing Business Marketing Personal Training Career

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

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For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

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