One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

It is important in a coach’s journey to be motivated to find solutions instead of just unimportant problems. Steve Hess shares some of the lessons he has learned in his 21 years with the Denver Nuggets of the National Basketball Association (NBA).

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For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Congratulations to the NSCA's 2022 winners! This page is updated as new award winners are named throughout the year.

Some positions within the fitness industry can be tricky to classify. This article helps businesses decipher the difference between a hired employee and an independent contracted position.

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

Matthew Ibrahim, Co-Owner of TD Athletes Edge, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about using setbacks as a learning opportunity. Topics under discussion include creating a holistic approach to a client’s training by collaborating with other professionals, and the importance of deceleration technique and eccentrics in his programs for skill acquisition. Find Matthew on Instagram: @matthewibrahim_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs