If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

How to Build a Successful Long-term Coaching Career

Learn how to effectively transition students from the classroom to hands-on coaching and apply theory into practice. In this session from the NSCA’s 2018 Coaches Conference, Liane Blyn and Travis Triplett discuss the importance of having a well-thought-out internship curriculum to educate future strength coaches and share strategies to assist future strength coaches in developing a coaching philosophy and presence in the weight room.

In this session from the 2016 NSCA Coaches Conference, the Sports Science and Performance Manager for the Seattle Sounders Major League Soccer (MLS) team, David Tenney, discusses the “high performance model” in the American elite sports environment. Tenney delves into how this model impacts hierarchy and daily decision making, as well as the obstructions that many organizations face, how this model can help to drive decision making and optimize training strategies, and the different strategies that can help make this happen.

Diana Vives, MS, CSCS,*D, presents, "Building a Career for the Performance Trainer"

Julia Ladewski presents, "Private vs. Public Strength Coaching"

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Jamie Aslin presents, "Health and Fitness Careers in Corporate Wellness"

Coach Favre speaks at the 2013 NSCA National Conference. In this first of four videos, he will go over some of the traits and abilities that make a good collegiate strength and conditioning coach, including communication, attention to detail, initiative, and integrity.

The Promises and Perils of Academic Life: Perspectives of Women in Science

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Carwyn Sharp presents, "Taking Research to Practical Application"