Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.
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The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.
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This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.
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With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.
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Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
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Even the best programs need to demonstrate their value in order to be supported by upper management, supervisors, and employees. In this session from the 2015 TSAC Annual Training, Gaëtan Girard provides arguments and tools that can help build a case for a tactical fitness program within an organization.
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Jonathan Goodman—the creator of the largest collaborative blog for personal trainers—explains why online personal training is so popular today, and how to use online training to grow your business and generate more freedom as a personal trainer. Originally seen as a session at the NSCA 2015 Personal Trainers Conference.
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