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(30 found)

Why Email Marketing is Superior to Social Media

October 29, 2016

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference

Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development Business Marketing Networking Social Media Action Plan

Using Social Media to Build Your Business

October 28, 2013

Video Members Only

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"

Personal trainers Coaches Organization and Administration Professional Development Social Media Using Social Media Building a Business Marketing Networking Fitness Industry

Top 5 Marketing Strategies to Implement for Your Fitness Business

November 1, 2015

Video Members Only

One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Personal trainers Organization and Administration Professional Development Fitness Industry Personal Trainers Fitness Business Marketing Strategies

The Importance of Setting up Systems for a Small Fitness Business

April 1, 2014

Article Members Only

This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.

Personal trainers Organization and Administration personal trainer career set up a personal training business become a personal trainer

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Independent Contractor Versus Employee—Are You Reporting Accordingly?

April 1, 2016

Article Members Only

Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.

Personal trainers Organization and Administration Independent Contractor Personal Training

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

Article Members Only

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

Before You Jump—Considerations Prior to Opening Your Own Facility

June 1, 2017

Article Members Only

Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.

Personal trainers Coaches Organization and Administration Professional Development PTQ fitness facility business owner personal training

Selecting a Specialty—What Will You be Known for?

July 1, 2014

Article Members Only

This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.

Personal trainers Organization and Administration Professional Development how to be a personal trainer Personal training business

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