Why are some behaviors so easy to change while others are so excruciatingly difficult? In this session from the 2015 NSCA Personal Trainers Conference, Annette Lang explains how to identify specific components that have contributed to success—or lack thereof—in changing behaviors and ultimately, habits.

Lighter weights can translate to bigger muscles, Brad Schoenfeld says in this lecture from the NSCA's 2014 Personal Trainer Conference. Brad presents one of his latest studies, which looks at hypertrophy in trained subjects.

This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.

Marie Spano, MS, RD, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference on the most popular nutrition myths and provides evidence debunking each one.

Discover salary trends and average earnings for strength and conditioning coaches and sport scientists in the 2025 NSCA Salary Survey. Get your free summary now.

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

Dr. Allison Randall, Strength and Conditioning Coach for the Vanderbilt University Women’s Basketball Program, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about how her path to the 2012 London Olympic Games as an athlete led her to pursue the strength and conditioning profession. Topics include the use of appropriate cueing strategies to optimize work with young athletes, differences with team versus individual sports, and the importance of education for coaches. Find Dr. Randall on Twitter: @AllisonVRandall or Instagram: @allisonvrandall | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this presentation from the NSCA's 2013 Personal Trainer Conference, Alan Aragon and Jeff Volek discuss low-carbohydrate diets for athletes.

The constant presence of technology can train the mind to be in a constant state of reactivity and unease. Personal trainers can help their clients improve performance by teaching them how to focus.