If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

In this session from the 2014 NSCA Personal Trainers Conference, Barton Bishop explains how to utilize the body’s natural way of learning movement. This will help athletes become more efficient at movement for improvements in exercise and athletic performance, and help in preventing future injuries.

Today’s fitness professionals need to navigate an evolving landscape of laws and regulations. In this session from the NSCA’s 2016 Personal Trainers Conference, Rick Collins identifies the nuts and bolts of what fitness professionals need to know about nutrition law. Learn how to protect both your business and your clients.

Identify common misconceptions related to shoulder function and learn about the process of improving shoulder mobility, stability, and strength. In this session from the NSCA’s 2017 Personal Trainers Conference, Lee Burton, PhD, provides easy-to-prescribe screens and exercise progressions to improve and maintain shoulder function.

While exercise and weight management can be critical for a healthy pregnancy and recovery, special care should be taken when training pregnant and postpartum clients. In this lecture from the 2014 Personal Trainers Conference, Annette Lang provides an overview of what it means to work with this specific population.

Optimize quality of care and mitigate potential litigation in your personal training practice through a clear understanding of the strengths, weaknesses, opportunities, and threats (SWOT) of personal training.

Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.

In this session from the 2018 Personal Trainers Conference, Registered and Licensed Dietician, Dawn Weatherwax, provides a detailed look into the different variables that affect nutrition outcomes, body composition, metabolic testing, and supplementation for deficiencies, recovery, and optimal performance.

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, discusses his road map to staying relevant in a growing field of competition, provides alternate views of success and the long-term impact as a trainer, and offers insight into effective leadership qualities in this session from the NSCA’s 2018 Personal Trainers Conference.