This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
This article briefly examines the most popular instability training devices and provides examples of how instability training can be incorporated into traditional resistance training programs.
Personal trainersExercise TechniqueProgram designbalance boardsTRX trainingsuspension trainerbalance trainersexercise ballsBOSUInstability training
This article will demonstrate why personal trainers should consider the use of blood flow restriction (BFR) and BFR technology for appropriate medically-screened clients that provides an objective way to apply pressure, whether that is through manual or automated cuffs.
Personal trainersExercise ScienceProgram designTesting and EvaluationClient Consultation|AssessmentSafetyBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentBFRcapillarizationhypertrophymuscle fatigueaerobic exerciseresistance trainingblood flow restrictionMulti-joint exercise
This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.
Personal trainersClient Consultation|AssessmentProfessional DevelopmentClientsAccountabilityGoalsPersonal TrainersProgress
In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.
Personal trainersExercise ScienceClient Consultation|AssessmentProfessional DevelopmentMotivationMotivation for ClientPersonal Training GoalsGoals
Join Loren Landow as he talks about barefoot training during the NSCA's 2014 National Conference. Drawing on his personal experience with fascial injury, Landow demonstrates mobility and activation exercises designed to help build ankle and foot strength.
This purpose of this article is to supply personal trainers with resistance training techniques, progressions, and cues that can assist their clients in overcoming sarcopenia and to eventually press to the overhead position pain free and with confidence.
Personal trainersExercise TechniqueProgram designSarcopeniaOverhead PressOlder AdultRetractionPosterior Chain
Learning to lunge correctly can strengthen the lower body musculature, improve core stability and balance, enhance hip flexibility, and increase functionality. There are a plethora of modifications and progressions to consider.
Personal trainersExercise TechniqueProgram designLungeCore StabilityLunge ProgressionLower Body Exercise
Have you ever struggled to understand anatomy photos in textbooks and apply those images to real-life movement? Check out celebrated movement specialist Dr. Grove Higgins lab demonstration from the 2019 Personal Trainers Virtual Conference.
This article highlights four non-traditional calf exercises that can immediately be used in strength programs for improving calf strength while also increasing ankle dorsiflexion mobility.