There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state level. NSCA’s Southwest Regional Coordinator provides oversight and training to local state directors. Members in the Southwest Region can connect at local and regional events as well as on Facebook to others in this area.
This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.
CoachesExercise ScienceNSCA Coachculturestrength and conditioninghs-coaching
The research reviewed in this article provides a baseline snapshot of clinically-relevant tools to screen, diagnose, and provide treatment that can improve behavior surrounding sleep, as well as quantity and quality of sleep in occupational firefighters.
This article aims to discuss concurrent activation potentiation (CAP) and the proposed mechanisms underlying it, summarize the available research examining the phenomenon, and provide strategies for its implementation.
Get NSCA's Essentials of Training Special Populations — a trusted resource for students, personal trainers, exercise science professionals, and CSPS® exam prep.
This article in NSCA Coach shares a research-driven framework for dryland training in competitive swimming. Visit us online to learn more on sport performance and exercise science.
CoachesExercise ScienceExercise TechniqueProgram designTesting and EvaluationClient Consultation|AssessmentSafetyProfessional DevelopmentCompetitive SwimmingPower ExercisesBalance TrainingCore StrengthRotational StrengthProprioceptive TrainingDynamic Mobility ExercisesSwimming PerformanceDryland Training