There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
This article examines ways that personal trainers can take steps in order to effectively reduce the risk of clients suffering a training-related injury.
Personal trainersExercise TechniqueProgram designpersonal traininginjury reductioninjury prevention
By adhering to the basic principles of training, including progressive overload, periodization, and a safe lifting environment, the bilateral deficit can be improved by the amalgamation of unilateral force production, maximal effort, and repeated effort training.
CoachesExercise ScienceProgram designstrength and conditioningstrength trainingbilateral deficit
The snatch is one of the most technically demanding competitive movements. This article focuses on barbell trajectory (or bar path), motor control, and the height of the bar relative to the athlete’s body.
CoachesExercise ScienceExercise TechniqueProgram designstrength and conditioningOlympic LiftsSnatch
Strength and conditioning professionals must be proactive in fighting the challenges associated with time constraints and overtraining with their youth athletes. By applying the strategies explained in this article, a strength and conditioning professional can help a youth athlete perform at a high level when it matters the most.
This article emphasizes environmental and nutritional dimensions in which there is enough robust evidence to make meaningful recommendations for sustainable nutrition practices.
Personal trainersNutritionProfessional DevelopmentNutritionFood SystemFarmsEnvironmentEating Habits
This article in NSCA Coach explores the role of agility training in college baseball. Learn more on sports performance and exercise science online at NSCA.com
CoachesExercise ScienceExercise TechniqueProgram designTesting and EvaluationClient Consultation|AssessmentSport Specific StimuliCollege BaseballSport Performance TechnologiesRunning DrillsSprintingAgility training
This article recommends how to split the responsibilities of planning and executing the platoon physical training formation from the company commander’s echelon to the individual soldier level.