Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article will present a sample program that was implemented successfully by a group of older women in competition, and discuss the general exercise principles utilized to increase BMD in postmenopausal women.

Strength and conditioning coaches with knowledge of the exercise principles for youth and the specific demands of basketball can design effective integrative neuromuscular training (INT) programs based on the individual needs of youth athletes.

Early sport specialization involves physically immature children participating in intensive year-round training and/or competition for a single sport. The lack of sport exposure and diversification during the developmental years may underlie the increased risk of overuse injuries, blunting of motor skill development, psychosocial issues, overtraining syndrome, burnout, and potential dropout from sport. With increasing number of youth choosing, or being encouraged, to specialize at an early age, we aim to provide evidence based recommendations for the integration of strength and conditioning into the development programs of young athletes who participate in sports with a culture of early specialization. In addition to the principles of programming, strategies are provided relative to monitoring of growth, maturation, and training load to illustrate the potential complexities of attempting to optimize long-term athletic development in early specializing athletes.

This article discusses how strength and conditioning coaches can improve communication with healthcare professionals and apply shared concepts across performance and health settings. Visit NSCA online to read more on professional development and coaching strategies.

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Long-Term Athlete Development in American Football