Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

This article describes a five-week training program that was used to prepare an athlete for the NBA Combine.

This article discusses what muscle dysmorphia is, the ways in which adolescents can fall victim to it, and how to intervene when body image becomes distorted.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Some of the major misconceptions concerning Olympic-style weightlifting for sport are addressed in this article, providing evidence-based recommendations to better implement the snatch, clean and jerk, and their derivatives in the training of high school and collegiate athletes.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

This article explains the quadrathlon and how it can help strength coaches measure linear speed, speed-strength (power), and elastic or reactive qualities efficiently.

Military and law enforcement needs analyses are not specifically matched to firefighting, but those training styles are better than basic fitness regimens or no regimen at all. For firefighters who are attracted to other styles of training not specific to firefighting, there are ways to train for all the demands of firefighting without making the firefighter use training modalities that they dislike or are not comfortable using.

This article briefly explains different squat variations, as well as how they differ from a physics and biomechanics standpoint.