This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
Abstract submissions are open yearly from November to March (exact dates change annually). See the Abstract Submission and Presentation Guidelines for more information (below). Research abstract presentations are an opportunity to present current research findings to researchers and strength and conditioning professionals at the NSCA National Conference.
This column from TSAC Report 76, examines the performance benefits of supplementing creatine monohydrate for tactical athletes. Visit NSCA online to learn about nutrition, and performance fitness.
TSAC FacilitatorsExercise ScienceNutritionTesting and EvaluationClient Consultation|AssessmentSafetyBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentProteinCarbohydratesTactical PersonnelAthletic PerformanceSupplementsCreatineOccupational PerformanceNutrition
The extent to which a special operator’s training schedule can be planned in advance is often limited due to their unpredictable operational demands. However, there may be opportunities to plan for specific training during certain periods.
TSAC FacilitatorsExercise ScienceNutritionsports nutritionperiodizationtactical athletemilitary athlete;tactical strength and conditioningTSAC
Personal Training Quarterly is digitally published four times a year. Look for articles and information on how you can expand your personal training career through integrating training methods and accessing tools for building your business. You must be a member of the NSCA to access the PTQ.
David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.
Personal trainersOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional DevelopmentClientsPersonal TrainingClient Retentionclient Strategies
Strength and conditioning coaches can help bridge the gap between research and anecdotal experiences by reporting subjective and objective information obtained while carrying out everyday responsibilities.
CoachesProgram designTraining program designcoaching technique
One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
Personal trainersOrganization and Administrationmarket researchpersonal traininghow to become a personal trainerfitness studio