This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.
Personal trainersOrganization and AdministrationIndependent ContractorPersonal Training
Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process.
Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield
In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
Personal trainersProfessional DevelopmentPersonal TrainingPersonal Trainer Certificationpersonal training online
Planning and designing training programs for a new group of athletes (e.g., a new recruiting class or a new coaching job) can be problematic without a base level understanding of the athletes’ current skill levels. This article describes one system that can be used to determine an athlete's self-confidence on different exercises.
CoachesExercise ScienceProgram designstrength trainingstrength and conditioningprogram designself-confidenceSports Psychologyhs-coaching
This article explains the quadrathlon and how it can help strength coaches measure linear speed, speed-strength (power), and elastic or reactive qualities efficiently.
CoachesTesting and EvaluationTestingQuadrathlonPowerSpeedSprintJump
This article discusses the ratings of perceived exertion (RPE) scales and how to educate older clients to utilize them, as well as how to monitor and safely progress their training intensity.
Personal trainersProgram designRPEAging PopulationExertionExercise IntensityBorg
Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness IndustryPersonal Training Business
This article describes an innovative approach that was used to implement a long-term athletic development (LTAD) program in a health club, and includes the steps used for implementation.
CoachesProgram designNSCA CoachLTADLong-term athletic developmentyouth training
This article is from the perspective of the Battalion Commander, 1st Tank Battalion, in an effort to share with other TSAC-F what did and did not work while implementing the Marine Corps’ Force Fitness program.