Long-Term Athletic Development (LTAD) models have provided a youth sport framework for more than 2 decades, aimed at improving skill progression, training outcomes, and athlete preparation. Although influential, traditional LTAD approaches are limited by their sport-centric orientation, linear design, and focus on elite performance, leaving them less relevant for most youth and adults who do not pursue competitive sport. In response, we propose reframing LTAD as Long-Term Activity Development (LTActD), an accessible and flexible model designed to promote lifelong engagement in physical activity, including recreation, exercise, and sport. LTActD emphasizes 5 dynamic phases—Explore, Develop, Apply, Sustain, and Thrive—that accommodate diverse pathways, periods of inactivity, and opportunities to re-enter active living at any age. Represented as a curvy road, the new model underscores that participation in physical activity is rarely linear, more like a winding journey shaped by health, motivation, environment, and social context. LTActD bridges sport science and public health, positioning physical activity as a lifelong resource for health, independence, and fulfillment. LTActD offers a practical framework to empower individuals of all ages and abilities to discover meaningful ways to move, re-engage, and embrace active living throughout the life course.