This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
World renowned Olympic training coach, Dan Pfaff, discusses how coaches can become a better performance supplier when managing athletic injuries. Pfaff also explains how to reduce lost time in practice and competitions, as well as how to reduce acute and chronic injury factors.
As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,
Personal trainersProgram designClient Consultation|Assessment
This article highlights the key benefits of deadlifts in exercise therapy, addressing the often-overlooked issue of low-back pain in strength and conditioning.
CoachesExercise ScienceExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
This article provides a sample six-week, non-linear program for improving muscular strength, power, endurance, anaerobic capacity, and aerobic capacity. However, this is not a “one-size fits all” program, and manipulation of the program variables may be warranted for some individuals.
This article examines how training the core and performance are connected. This article seeks to help propose how to best use the literature to maximize understanding and use of the current concepts.
Correct spinal alignment is key to many lifts and can help prevent back pain form everyday activities. This is an overview of the anatomy and methods to help identify and correct common postural imbalances.
Personal trainersProgram designTesting and EvaluationBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
This article is a personal perspective on utilizing the Functional Movement System (FMS) as a tool to identify potential problems and function efficiently on a large group scale to reduce the risk of injuries.
TSAC FacilitatorsProgram designTesting and Evaluation
This article provides a narrative of the effects of a five-week strength and conditioning program on collegiate female volleyball athletes and shows the potential benefits that may occur in lower-body performance.